Thanksgiving 2024 Online Spending Overview
Thanksgiving weekend is now recognized as the prime time for retailers, as it indicates the start of holiday shopping for consumers officially. According to recent estimates, Thanksgiving Day online sales figure to an impressive amount of $33.6 billion around the world, which is a 6% increase from the prior year. In the U.S., that value translates to an actual amount of $8.1 billion, which means an increase of about 8%.
Year-Over-Year Comparisons
| Metric | Thanksgiving 2024 | Thanksgiving 2023 | Percentage Change |
|---|---|---|---|
| Global Online Sales | $33.6 billion | $31.7 billion | +6% |
| U.S. Online Sales | $8.1 billion | $7.5 billion | +8% |
| U.S. Mobile Sales | $3.6 billion | – | +10.5% |
| Average Discount (U.S.) | 27% | – | – |
| Average Selling Price (U.S.) | Increased by 2% YoY | – | – |
Mobile Commerce Insights
Mobile commerce became invaluable assets of the Thanksgiving shopping period. Because the physical stores were closed, consumers spent Thanksgiving with families and preferred mobile devices to shop online. Somewhat, “72% of all orders placed on Thanksgivings” were mobile, mirroring a rise of “3%” from the last year.
Mobile Sales Breakdown:
- Share of Online Sales via Mobile: 72%
- Total Mobile Sales in the U.S.: $3.6 billion (10.5% increase YoY)
- Mobile Traffic Share: 80% of all online traffic
Economic Context and Promotional Strategies
To all these good rounded trends of online sales, the economy is still filled with hurdles that would force them to alter their promotional strategies. Salesforce and Adobe reported that discounts were prevalent this season, as “27% off” U.S. actual prices averages. This would encourage shopper spending at the stores and not impulsively purchase online.
Emergence of Cyber Week: Just as holiday shopping has changed, so too has the new concept of Cyber Week. Salesforce found that the Tuesday before Thanksgiving marked the inaugural day of Cyber Week, during which it saw a 7 percent global increase in sales, and 14 percent increase in the unfailing performance within the United States.
Technology Impact to E-commerce
In fact, this shopping revolution has evoked a greater penetration of generative AI tools among retailers now. According to reports, the week has recorded a 32 percent increase in using digital agents and artificial intelligence-driven solutions. This technology is expected to revolutionize e-commerce and user experience, yet its sales conversion success remains to be fully evaluated.
Consumer Trends and Future Outlook
This empirical insight by Salesforce reflects a kind of dynamic marketplace in which people are very desperate for holiday offers and have increased their use of mobile devices for purchases. As major consumer insights director Caila Schwartz pointed out, it is the continued momentum with online traffic and sales that really signals a strong holiday shopping season ahead.
In conclusion, like in Thanksgiving 2024, the overall picture encourages e-commerce, as several indicators now show growth and transform consumer behavior into more digitized shopping activities.
